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The digital era has brought significant changes to the role of public relations (PR) in large companies and Small and Medium Enterprises (SMEs) worldwide, including in Malaysia. No longer limited to one-way communication through published press releases, PR now also plays a role in strengthening brand image online, establishing relationships with public media, building relationships with customers on social media, developing marketing strategies through content, managing crises, and enhancing brand presence online.
To carry out all these evolving PR functions, you can rely on a professional PR agency to build your company or brand’s image and reputation through interactive, two-way communication strategies, both traditional and digital. You can choose a PR agency in Malaysia based on their service specialization, media strength, crisis management capabilities, media exposure, and strategies for integrating PR with business and digital objectives.
Top PR Agency in Malaysia for SMEs & Enterprises
If you are looking for the right partner, here are five PR agencies in Malaysia that stand out for their ability to plan, execute, and maintain effective communication over time.
1. seedbacklink
Established as a marketing technology (martech) platform, seedbacklink offers a single platform that helps brands and companies implement a range of marketing strategies, including public relations. Through this service, seedbacklink, in collaboration with thousands of media outlets, distributes press releases tailored to your business needs, such as promoting upcoming product launches, building brand awareness, covering events, and expanding your business and branches.
One of seedbacklink’s strengths is its specialization in digital PR, Search Engine Optimization (SEO), and backlinks. This ensures your press releases aren’t just information appearing in major media outlets; they also include high-quality backlinks that boost your site’s search engine rankings. This PR agency is a great choice for startups, SMEs, and corporations.
Founded in 2022, also has an official office in Malaysia as part of its regional operations. With experience serving over 5,000 clients across various countries, you can rely on seedbacklink for brand image, reputation, and crisis management tailored to your brand’s or company’s specific needs.
2. Milk PR
Milk PR is an independent public relations agency based in Kuala Lumpur, Malaysia. Founded in 2008, Milk PR is a boutique agency specializing in public relations for the fashion, lifestyle, and food and beverage (F&B) sectors. The agency connects with media outlets and creators to publish relevant coverage that addresses both brand needs and industry cultural developments.
With core services including lifestyle media relations, fashion and F&B campaigns, influencer and blogger entertainment, and event PR, Milk PR will execute your needs quickly and creatively. With over 18 years of PR experience, Milk PR has successfully worked with clients including renowned local and global brands such as FedEx Express, Options Legend, Nike, Omega, Johor Premium Outlets, and many more.
3. Impact Communications
Impact Communication, with its approach that prioritizes stability and public trust, could be your consideration when choosing a PR agency in Malaysia. Impact Communication has been operating as a boutique PR agency for over 15 years and consistently monitors industry changes, adapting to trends and client needs.
If you run a business in the SME, education, or healthcare sectors and need a PR campaign that relies on media exposure and influencers, Impact Communication could be the right choice. Some of the companies and brands that have trusted this PR agency include Unilever, FoodPanda, Tune Protect, Nivea, Boston Scientific, Danajamin, Oncocare Cancer Centre, and many more.
4. VoxEureka
VoxEureka is an integrated marketing consultancy founded in 2017, based in Malaysia, with offices in Indonesia and Singapore. Beyond simply securing media coverage for companies or brands, VoxEureka’s public relations services focus on strategic storytelling and leadership visibility through press releases, media interviews, and crisis communication strategies to help clients build public trust.
Through its relationships with influential regional media outlets and public relations channels, VoxEureka is well-suited for regulated industries or complex topics. This PR agency’s team of experts will help simplify your message to the public without losing important context. From local brands to multinational corporations, VoxEureka has successfully executed PR campaigns for clients such as Puma, BMW, AEON Bank, Nipsea Group, and many more.
5. BrandThink Malaysia
Founded in 2000, BrandThink is a marketing communications company with public relations as one of its three core services. BrandThink is one of the PR agencies in Malaysia that combines public relations with long-term brand storytelling. While their client base is broad, this PR agency focuses on FMCG, wellness, and lifestyle sectors. With this principle, each PR campaign strategy can be designed more thoroughly and tailored to market trends, culture, and characteristics.
BrandThink’s services include media engagement, influencer engagement, digital PR, product seeding, press relations, and crisis communication. Every PR campaign the agency’s team executes involves influencers, content creators, and opinion leaders relevant to your brand or company’s identity. With a storytelling and perception-management approach, this PR agency is ideal for those of you who want to build a consistent brand in the long term.
Which PR Agency is Right for Your Company or Brand?
Each PR agency has its own strengths, so choose the partner that best suits your company or brand’s needs. Considerations such as specialization, approach, core services, media reach, track record, and industry coverage can help you choose the right PR agency.
seedbacklink is the perfect choice if your need is a PR campaign that integrates press releases, SEO, and backlinks in major, professional media outlets. Milk PR is suitable for companies in the fashion, lifestyle, and F&B sectors. Impact Communication specializes in boutique PR and events. VoxEureka excels in storytelling and visibility strategies for leadership. Meanwhile, BrandThink is suitable for the FMCG, wellness, and lifestyle sectors.
Regardless of the PR agency you choose, it’s important to understand that public relations is only half of a well-rounded marketing communications strategy for your company or brand. You also need to combine it with a strong SEO strategy so that your PR campaign can have a long-term impact on your company or brand’s visibility.
To complement this strategy, seedbacklink can be the perfect partner for you, digital marketers, SEO practitioners, KOLs, and business owners. From meeting publication needs in national and local media and professional blogging to collaborations with KOLs, this martech platform will strengthen your credibility, expand your reach, and enhance your brand presence across multiple channels, with long-term impact.
